VTEX (NYSE: VTEX), the backbone for connected commerce and the only vendor named a Gartner® ‘Customers’ Choice’ for two consecutive years, unveiled a bold expansion of its enterprise-grade capabilities at VTEX Vision 2025, its annual digital showcase.
This year’s release introduces new solutions tailored for B2B complexity, personalized omnichannel experiences, and an agentic AI workforce that drives operational excellence through automation.
B2B Enterprise: Tailored Capabilities That Convert and Scale
The B2B Paradigm 2025 report by Andy Hoar awarded VTEX the most Gold medals in both Enterprise and Mid-Market editions, with recognition for Total Cost of Ownership (TCO) and Marketplace capabilities. B2B commerce runs on its own terms, demanding intuitive digital infrastructure that’s built to move high-volume transactions and manage the full complexity of modern procurement without friction.
The VTEX Vision B2B launch has unveiled core capabilities like:
● Personalized Catalogs, Pricing, and Payment Methods per Buyer.
● Advanced Buyer Organization Management with branch structures, role-based access, budgeting, and policy control.
● Buying Policies & Approval Workflows that enforce custom procurement rules automatically.
● Quick Order Tools by file and search term for rapid cart creation.
● SKU Matrix and Reorder Tools for high-frequency purchasing.
● Native Punchout Integrations to centralize procurement within enterprise systems.
VTEX’s continued stream of B2B innovation affirms what enterprise leaders already know: success requires infrastructure built around how corporate buyers manage procurement, not systems that restrict transactions.
Omnichannel, Evolved: Seamless, Intelligent and Personal
For enterprise brands, true omnichannel is still a moving target. Inventory silos, delayed delivery updates, and disconnected store operations continue to prevent many from operating at full potential. VTEX closes these gaps by strengthening the operational backbone needed by brands to move with speed, accuracy, and full control of their fulfillment orchestration. Key capabilities include:
● AI Semantic Search delivers relevant results by interpreting shopper intent through natural language.
● AI Product Recommendations drive conversion with personalized, behavior-based suggestions.
● Distributed Inventory is unified and available across every channel: B2C, B2B, marketplaces, and stores.
● Multi-Seller Carts merge 1P, 3P, and in-store items into one seamless checkout experience.
● Delivery Promise helps shoppers find products that are located near them and that can be delivered quickly.
● Cross-Channel Fulfillment: Newly simplified BOPIS (buy online, pick up in store) and Ship from Store features, simplified returns, leading to operational cost reductions and improved inventory accuracy.
“Enterprise commerce doesn’t slow down in the face of operational complexity. It rewards those who turn it into leverage. With VTEX Vision 2025, we have expanded our infrastructure to address new areas of enterprise demand, from B2B buyer personalization to even more seamless consumer retail experiences, all on one unified commerce platform built for scale,” said Mariano Gomide de Faria, Founder and Co-CEO of VTEX.
Agentic Commerce: The Enterprise AI Workforce
With the foundation set, VTEX is scaling into a new operational era where enterprise teams collaborate with agentic AI systems that surface and resolve high-impact operational workflows. VTEX is unveiling the first phase of its roadmap toward a fully agentic commerce platform, introducing three AI agent specialists designed to deliver precision, speed, and adaptability across enterprise operations. The
Customer Service Agent is already delivering measurable results, with two more AI agents set to follow and expand its impact soon.
● Customer Service Agent: a fully autonomous support agent across WhatsApp, Instagram, SMS, and more. Deployed by brands like UNICEF and Cencosud, it has already resolved 92% of tickets without human input and cut AHT from hours to minutes.
● Visual Editor Agent: will soon allow any team to instantly update a storefront using a Figma file or natural language, no developers required.
● Data Insights Agent: receive priority access to real-time omnichannel performance data in plain language, without the need for static dashboards or SQL queries.
“The next generation of commerce platforms will be defined by their ability to direct the intertwined flow of operations,” said Mariano Gomide de Faria, Founder and Co-CEO, VTEX. “Enterprises demand infrastructure that interprets conditions in real time, reconfigures itself without friction, and delivers a competitive balance between customization and control. As VTEX advances toward a fully agentic commerce platform, it will turn cost centers into data engines of growth with measurable impact. Our first wave of AI agents is a critical step in that direction, compressing complex workflows and creating new value for global brands. Flexibility, transparency, and real time adaptability will decide the leaders in this space. Anything else will be left behind.”
One Platform. Infinite Control.
VTEX is building the commerce infrastructure enterprises need to unlock growth across both B2C and B2B models. Whether it’s enabling a buyer to place highly complex orders with hundreds of line items or approval hierarchies in seconds, orchestrating global fulfillment across 20 countries, or deploying an AI agent that turns data into action, VTEX gives enterprise brands one platform to manage it all. Check out what VTEX Vision 2025 could look like for your enterprise here.
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