Category: Studies

2024 HP Work Relationship Index: AI Users Have Healthier Relationships with Work

2024 HP Work Relationship Index: AI Users Have Healthier Relationships with Work

Today, HP Inc. (NYSE:HPQ) released the second annual HP Work Relationship Index (WRI), a comprehensive study that explores the world’s relationship with work. The study, which surveyed 15,600 respondents across industries in 12 countries, reveals that work is still not really working. Only 28% of knowledge workers have a healthy relationship with work, a one-point increase compared to last year’s […]

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Romania is among the most active mergers and acquisitions markets in Central and Eastern Europe

Romania is among the most active mergers and acquisitions markets in Central and Eastern Europe

The mergers and acquisitions (M&A) market in Romania slightly decreased in volume in 2023 compared to the previous year, but maintained its value, according to an analysis conducted by Deloitte Romania. The number of transactions with values over 5 million euros analyzed by Deloitte Romania was 130 last year, compared to 157 in 2022, when the local market reached a […]

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80% global leaders expect Gen AI to transform their organization within three years

80% global leaders expect Gen AI to transform their organization within three years

Expectations for Generative artificial intelligence (Gen AI) remain high among global leaders, as eight out of ten (79%) respondents that participated to Deloitte’s study “The State of Generative AI in the Enterprise: Now decides next” expect the technology to transform their organization within three years. More than half of respondents report a strong focus on tactical benefits, such as improving […]

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Romania ranks the second most polluted country in Europe in PM2.5 and VOC values

Romania ranks the second most polluted country in Europe in PM2.5 and VOC values

Today, Dyson unveils the results of its first Global Connected Air Quality Data project, the largest study of indoor air quality globally. The project studies indoor air quality information collected by more than 2.5 million Dyson Purifiers from 2022 to 2023 to landscape air quality in real homes across the world, to a granularity never before seen. Whilst data is […]

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Digitalization is creating new technology jobs in industries, new Schneider Electric report shows

Digitalization is creating new technology jobs in industries, new Schneider Electric report shows

New research from Schneider Electric, the leader in the digital transformation of energy management and automation, has revealed that almost half (45%) of industrial companies believe digitalization will be the primary reason that new operational technology (OT) job roles will be created in the next three years. The research, commissioned by Schneider Electric and carried out by global research leader […]

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Thoughtworks Survey: 90% of consumers want GenAI regulation

Thoughtworks Survey: 90% of consumers want GenAI regulation

Thoughtworks (NASDAQ: TWKS), a global technology consultancy that integrates strategy, design and engineering, today released findings from a new global study that reveals there is consumer appetite for businesses using generative AI (GenAI) in the innovation of products and services, yet only where businesses are transparent and proactively communicate how they are using it. The research examines what consumers expect […]

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Marketing Deck study: Romanian entrepreneurs lose because they do not promote their business on social networks

Marketing Deck study: Romanian entrepreneurs lose because they do not promote their business on social networks

Over 60% of Romanian entrepreneurs estimate losses between 1,000 euros and 10,000 euros monthly in the absence of effective business promotion on Facebook and other social networks, according to a study conducted by the digital marketing agency Marketing Deck. Although 77% of participants believe it is very important to constantly create content on social media, less than a third do […]

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Global Payments Revenue Pool to Reach $2.2 Trillion by 2027, with Growth Likely to Slow

Global Payments Revenue Pool to Reach $2.2 Trillion by 2027, with Growth Likely to Slow

Despite a global pandemic, supply chain shocks, and rising geopolitical tensions, the payments industry revenue pool grew by 8.3% between 2017 and 2022 to reach $1.6 trillion. However, slower growth is on the horizon, according to new research by Boston Consulting Group (BCG). The report, titled Global Payments Report 2023 is being released today. BCG’s 21st annual analysis of the […]

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Franchwise: More and more Romanians want to become entrepreneurs. Interest in franchising courses has increased by 50% in the last year

Franchwise: More and more Romanians want to become entrepreneurs. Interest in franchising courses has increased by 50% in the last year

Romanians are increasingly attracted to the idea of opening their own business, especially in the franchise system, to have financial security. Thus, interest in franchising courses, which would prepare them to open a business in this system, increased by 50% in 2023 compared to last year, with men being the most eager to learn how to open their own business, […]

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Limitless Agency: Romanians spent 2.6 billion euros online on clothes and shoes, and 72% of them wait to save before buying

Limitless Agency: Romanians spent 2.6 billion euros online on clothes and shoes, and 72% of them wait to save before buying

Romanians shopped online for almost 7 billion euros in 2022, of which more than half was allocated to clothing and electronics, according to eBook eCommerce Growth Strategies data, the largest data and growth strategy report for online stores in Romania, made by Limitless Agency, one of the digital marketing agencies on the market. Thus, the average revenue per user generated […]

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Younger generations believe that online experiences are meaningful substitutes for in-person experiences

Younger generations believe that online experiences are meaningful substitutes for in-person experiences

Online experiences are increasingly capturing consumers’ attention, especially younger generations, according to the Deloitte Digital Media Trends 2023 report. Half of Generation Z and Millennials believe that online experiences are meaningful substitutes for in-person experiences and say they spend more time interacting with others on social media than in the physical world. At the same time, only 20% of Generation […]

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Almost $1 trillion of brand and business value remains untapped by the world’s top B2B brands

Almost $1 trillion of brand and business value remains untapped by the world’s top B2B brands

New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for USD2 trillion in brand value. Yet almost USD1 trillion of business value remains untapped by B2B brands, who lag behind B2C brands in terms of brand contribution to business value. The USD2 trillion in brand value of the top 100 B2B brands accounts for 12% […]

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