Tag: ecommerce

TRUDA analysis: Online stores have losses of up to 30% because they promote the wrong products

TRUDA analysis: Online stores have losses of up to 30% because they promote the wrong products

Online stores lose the chance to increase their income by up to 30% monthly, and in over 70% of cases online advertising budgets are incorrectly allocated, in the absence of a precise analysis of products performance, shows an analysis carried out by TRUDA, the first Romanian machine learning business capable of analysing online performance in real time to promote the […]

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Limitless Agency: Lower ecommerce growth, fewer impulse purchases, and more competition

Limitless Agency: Lower ecommerce growth, fewer impulse purchases, and more competition

2022 was an atypical year for the ecommerce market, with increases of 10%-15%, lower than in other years, Romanian consumers making fewer impulse purchases. Instead, competition has increased, and the number of advertisers is increasing, according to an analysis by Limitless Agency, one of the largest digital marketing agencies.    According to Limitless Agency representatives, among the reasons for the […]

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VTEX: How retailers can achieve profitability goals in 2023

VTEX: How retailers can achieve profitability goals in 2023

VTEX (NYSE: VTEX), the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, “Three Investments to Drive Ecommerce Growth”, at NRF 2023, a retail event in New York. The research, powered by VTEX partner AWS, highlights important investment opportunities for retailers looking to earn profitable growth, despite the economic headwinds ahead. […]

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eCommerce market in 2022: Slowing growth, high competition, and more frugal consumers

eCommerce market in 2022: Slowing growth, high competition, and more frugal consumers

After the pandemic, in which there was an unprecedented boom in online sales in Romania, in 2022, the ecommerce market registered a slower growth rate, being dominated by trends of “resettlement” in sales and “temperance” on the part of Romanian consumers, shows an analysis with the main conclusions of some of the most important providers of solutions for digital commerce. […]

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Limitless Agency: Consumer behaviour is increasingly unpredictable, but digital promotion will be increasingly automated and precise

Limitless Agency: Consumer behaviour is increasingly unpredictable, but digital promotion will be increasingly automated and precise

Limitless Agency, one of the largest online marketing agencies in Romania, is the only company from this industry that was selected by Huawei Ads to speak about the potential of the advertising and ecommerce market in Romania, at WebSummit Lisbon, the largest tech event in Europe. Increasingly unpredictable consumption behaviour, the desire to sell quickly at low costs and the […]

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EuPlatesc.ro integrates Apple Pay and estimates over 1 million payments in online stores

EuPlatesc.ro integrates Apple Pay and estimates over 1 million payments in online stores

EuPlatesc.ro, one of the largest payment processors in Romania, partner with nine banks on the local market, announces the integration of the Apple Pay payment service into its own platform to simplify the payment process in online stores, being a first on the local market of online payment solutions. The company estimates that more than 1 million payments will be […]

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easySales targets a financing round via SeedBlink, to expand into the UK and the USA

easySales targets a financing round via SeedBlink, to expand into the UK and the USA

The automated management and eCommerce centralised activities SaaS platform easySales starts a new round of financing via the SeedBlink investment platform, worth 600.000 de Euro. „Through the traction we demonstrate on the Romanian market – a threefold increase – we prove that the easySales solution solves real problems of the eCommerce industry and is a reliable support for online businesses. […]

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Vodafone Business extends digitalization support for SMEs through V-Hub with free testing option of the digital solutions

Vodafone Business extends digitalization support for SMEs through V-Hub with free testing option of the digital solutions

Vodafone Business continues its promise to support small and medium businesses in their effort to adopt new technologies and digital solutions and extends the options offered through V-Hub, which now enables the free testing of these solutions. Thus, through V-Hub platform, companies can discuss with a consultant about the digital solution and the configuration they need, and after the activation […]

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Online commerce platform, Stockday, extends its services

Online commerce platform, Stockday, extends its services

Four years since its launch, Stockday, business-2-business online trading platform, developed by HEINEKEN Romania, extends and diversifies its offer, by including the portfolio of Coca-Cola HBC Romania, the leader of the local beverages industry. The expansion takes place following the closing of a partnership between the two companies, which involves the sale by HEINEKEN Romania of a package of shares, […]

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