In response to the growing demand for effective solutions for sensitive skin, BASF’s Personal Care business has introduced Ameriflor™ Calm, a botanical active ingredient that has been shown to make sensitive skin more resilient.
This innovative product not only helps to reduce redness appearance and trans-epidermal water loss but also defends against environmental aggressors. Sourced from regenerative organic certified farms in Oregon by the Regenerative Organic Alliance and produced in the United States at a manufacturing site that runs on 100% renewable electricity, Ameriflor Calm exemplifies BASF’s commitment to sustainability and ethical practices.
A new botanical active to help sensitive skin regain resilience
Sensitive skin impacts up to 70% of women and 60% of men globally.
“In today’s market where consumers value transparency and efficiency, Ameriflor Calm reduces the appearance of redness, supports skin barrier function, and strengthens resistance to environmental stressors, seamlessly blending the plant-based knowledge from Indigenous traditions in the Americas with modern scientific techniques to enhance the resilience of sensitive skin,” says Lucilene Veira-Nunes, Global Business Management, Beauty Care Solutions at BASF. “Ameriflor Calm addresses the pervasive issue of sensitive skin by combining modern science with bioactive compounds from the Self-Heal plant (Prunella vulgaris), a resilient botanical that has long been utilized in traditional practices by Indigenous nations such as the Nitassinan, Catawba, Cherokee and the Algonquin-speaking nations.”
Ameriflor Calm was tested in clinical studies with participants showing signs of sensitive skin, applied at 1% concentration over 28 days, with evaluations at baseline, 7 days, and 28 days. After 7 days of use, the ingredient demonstrated a 10% improvement in skin redness appearance and showed a significant improvement compared to the placebo (8%), with continued positive results observed after 28 days of use. Trans- epidermal water loss also improved substantially by 11% compared to placebo after 7 days of use.
Promoting sustainability and ethical sourcing in the Americas
Ameriflor Calm reflects BASF’s commitment to sustainability and ethical sourcing within its Responsibly Active program for bioactive cosmetic ingredients. The new ingredient is responsibly sourced from regenerative organic farms in Oregon that are certified by the Regenerative Organic Alliance. This ensures full traceability, fair labor practices and environmental stewardship. Ameriflor Calm is manufactured at a site that runs on 100% renewable electricity, contributing to environmental resilience by reducing CO2 emissions.
