Stefanini Infinit Agency, the largest independent full-service agency in Romania with a focus on digital services, celebrates 18 years since its founding on 4 April 2007. Part of the Stefanini Group, an international ecosystem present in the USA, EMEA, and Asia, the agency has evolved steadily from an emerging digital agency into a complex hub of strategy, performance, and creative services, becoming a growth partner for both local and international brands.
Founded by Alex and Andrei Cernătescu, Stefanini Infinit is structured around two main pillars that work synergistically: integrated performance marketing services and full creative and content services. These two divisions are supported by strategy, technology, and consultancy teams to fully integrate performance and content for the benefit of clients in Romania as well as other countries through the group.
The agency’s client portfolio includes top brands across various industries: banking, retail, FMCG, real estate, energy, automotive, technology, and more. Among them are Suzuki, Anchor Group – Bucharest Mall and Plaza Romania, Fashion House Outlet Centre, SeedBlink, Renania, CEMACON, Organon, M Park, Arcca, and others.
Over the past 18 years, Stefanini Infinit has achieved multiple milestones, from its first major campaigns and international recognitions to joining the Stefanini Group. All of these have been defining points that consolidated the agency’s position in the local market.
The collaboration with the international group has combined the agility and creative culture of an independent agency with the resources and stability of a global group, offering clients advantages both locally and internationally. Access to Stefanini Group provides a unique perspective: acting globally while building locally and accelerating the performance of Romanian brands.
“We built Stefanini Infinit with the desire to understand digital ahead of the curve and to turn technology into a real advantage for clients. Our philosophy has remained the same since the beginning: to be relevant, agile, and one step ahead. After 18 years, I believe this approach is more important than ever. We are connected to a global ecosystem, yet remain anchored in the real needs of the Romanian market, where growth is achieved through quality and impact, not volume. We look to the future with the same energy we started with and the conviction that people and trust remain the driving forces behind any sustainable transformation,” said Alex Cernătescu, CEO & Co-Founder, Stefanini Infinit.
Stefanini Infinit integrates technology and AI into its internal workflows for efficiency and clarity, while maintaining a people-centered organizational culture. The agency embraces a model where technological innovation enhances creativity and strategy without replacing human contribution.
“The most important lesson we’ve learned over these 18 years is that real performance is built around the team and the client. Technology has evolved, and AI accelerates our pace, but the difference continues to be the human understanding behind each project and the ability to turn insights into results. We have maintained our independent mindset, continuously innovated, and assumed the role of partner for brands exploring the digital universe. We are ready to further contribute to the industry with the same curiosity as before,” said Andrei Cernătescu, Co-Founder, Stefanini Infinit.
