VTEX (NYSE: VTEX), the only enterprise digital commerce platform in the world to be named a Customer’s Choice® in the Gartner® Voice of the Customer for two consecutive years has announced a strategic partnership with, Dubai CommerCity (DCC), UAE’s first free zone dedicated to digital commerce, and a joint venture between the Dubai Integrated Economic Zones Authority (DIEZ) and Wasl Properties.
This partnership will::
1. For UAE businesses: Drive the growth of digital commerce across the UAE and broader GCC by equipping brands, retailers, and startups with advanced commerce technologies, AI-powered solutions, and streamlined access to both regional and global markets.
2. For European companies: The partnership serves as a launch pad into the Gulf, enabling European businesses to establish operations within Dubai CommerCity. Through VTEX, they gain the office hub, network and regional pathways needed to build and expand a lasting presence across the GCC.
The agreement was signed by Amna Lootah, Director General of Dubai CommerCity, and Santiago Naranjo, Chief Revenue Officer at VTEX, with senior officials from both organizations in attendance.
VTEX Launches Regional Hub Powering Commerce Corridor between GCC and EU
As part of the agreement, VTEX also celebrated the launch of its first Middle East regional hub within Dubai CommerCity, leveraging the free zone’s purpose-built, world-class infrastructure to drive operational excellence, accelerate speed-to-market, and enable digital transformation for businesses of all sizes.
Through its new base in DCC, VTEX will extend its enterprise-grade commerce platform to innovative high-potential brands within the free zone, and other UAE innovation initiatives, under special partnership terms that promote adoption and scalability. The approach aligns with global best practices that facilitate preferential access to technology ecosystems, driving rapid digital transformation and sustainable growth.
Commenting on the partnership, Amna Lootah, said: “Our partnership with VTEX reflects Dubai CommerCity’s ongoing commitment to enabling business growth and supporting the ambitions of Dubai’s Economic Agenda (D33). Our aim is to empower brands and retailers to thrive in a rapidly evolving digital landscape by integrating VTEX’s proven platform into our ecosystem.”
“This partnership aligns with the UAE’s strategic vision for economic diversification and digital transformation, reinforcing Dubai CommerCity’s position as a driving force for innovation and sustainable growth in the e-commerce sector. Dubai CommerCity continues to empower businesses and establish itself as a next-generation free zone, dedicated to advancing operational excellence and digital leadership through a progressive, agile ecosystem, in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, “The Emirates: The Startup Capital of the World,” she added.
Prakash Gurumoorthy, GM EMEA & APAC at VTEX Commerce, said: “Our partnership with Dubai CommerCity represents a transformative step for enterprise commerce in the Middle East. For UAE businesses, this VTEX hub accelerates digital growth, strengthens operational capabilities, and provides access to advanced AI-driven commerce solutions that allow brands to scale faster and compete globally from day one. At the same time, European companies gain a direct pathway into the Gulf, with the infrastructure, technology, and regional expertise needed to establish a stable presence and expand across the GCC. By combining VTEX’s global enterprise experience with the innovation ecosystem at Dubai CommerCity, our new office hub enables the most ambitious brands to seize new opportunities, drive sustainable growth, and shape the next era of connected commerce in one of the world’s fastest-growing markets.”
VTEX & Dubai CommerCity: Accelerating Growth with Enterprise Commerce Excellence
Through this partnership, VTEX brings its global ecosystem with 25 years of top-tier commerce expertise and enterprise solutions to provide direct benefits:
● Empowering Emirati Innovators: The launch of a regional programme to empower Emirati SMEs and entrepreneurs aligns with “The Emirates: The Startup Capital of the World initiative.” The programme aims to foster entrepreneurship, drive innovation-led growth, and strengthen the competitiveness of Emirati-led businesses across regional and global markets.
● VTEX’s Global Expertise in Digital Commerce: Building on decades of delivering advanced digital commerce programmes worldwide, VTEX brings its sophisticated, enterprise-grade methodology to the Middle East. The programme equips participants with deep, practical knowledge across the full commerce ecosystem, including e-commerce solution architecture, omnichannel operations, composable storefronts, and marketplace strategy. Through immersive masterclasses, interactive webinars, and certified courses, participants gain hands-on experience with cutting-edge tools and practices that enable smarter, more agile businesses, accelerate revenue growth, scale operations effectively, and deliver measurable contributions to the country’s GDP.
● Data-Driven Growth with InsightsIQ: Dubai CommerCity supports the initiative through its Commerce Intelligence Platform, InsightsIQ, which is fully integrated with VTEX’s global digital commerce platform. The VTEX award-winning adaptable architecture delivers real-time, AI-driven analytics, enabling innovative brands to make data-informed decisions, optimize operations, and unlock new growth opportunities. Together, VTEX and Dubai CommerCity reinforce their commitment to empowering SMEs and enterprises through innovative, scalable, and measurable solutions.
VTEX’s new Middle East hub in Dubai CommerCity empowers businesses to accelerate digital transformation, scale operations, and access enterprise-grade commerce capabilities. High-potential brands in Dubai CommerCity and other UAE innovation initiatives can now join under tailored partnership terms that drive adoption and growth. Explore how VTEX is strengthening the GCC–EU commerce corridor and enabling brands to expand rapidly and sustainably.
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