Smartree strengthens its position in the Romanian payroll, personnel administration, and HR Tech market, reporting a 7% increase in turnover in 2025, exceeding RON 28 million. These results reaffirm the company’s status as a strategic partner for organizations managing complex human resources processes. This performance was driven by a growing share of SaaS revenues, which increased by 15% year-on-year, significantly outpacing the company’s average growth rate.
Against a backdrop of accelerated legislative changes, increasing operational pressure, complex HR digitalization requirements, and the need to integrate human resource management systems with financial and accounting platforms, Smartree demonstrated strong capabilities, solution stability, and a high degree of adaptability in addressing challenges generated by the volatility of labor-related public policies.
A key milestone in 2025 was the transition of all Smartree partners to REGES ONLINE, one of the most extensive operational changes in the Romanian HR market. The implementation was completed seamlessly, following a rigorous preparation and technological adaptation process carried out throughout the year.
Smartree’s proprietary integrated human capital management platform continued to evolve through enhancements focused on autonomy, accuracy, and traceability. These investments contributed to the creation of a stable operational framework, fully compliant with current legislation, and delivered a smoother experience for employees, managers, and HR professionals, while significantly reducing processing times in payroll and personnel administration.
Nicoleta Mihaiu, CEO of Smartree, stated: “The 2025 results reflect the maturity of an organization capable of managing complex change and delivering stability in a challenging environment for HR professionals in medium and large companies. The growth in turnover and the trust of our partners confirm the strategic direction we have pursued. We have consistently invested in technology, people, and processes, and the full transition to REGES ONLINE is a clear example of how we responsibly approach transformations with major impact.”
In parallel, Smartree continued to strengthen its framework for transparency, compliance, and data security through rigorous operational controls, audited processes, and ongoing investments in information protection. The company operates in line with the highest international standards and certifications, supporting a high level of governance and risk management—essential for handling the large volumes of sensitive data specific to HR and payroll activities.
For 2026, Smartree aims to accelerate product and functionality development, with a focus on expanding its proprietary platform, increasing automation, and integrating artificial intelligence technologies to support end-to-end HR processes and enhance the employee experience.
