On June 12, another edition of the Samsung Memory Business Summit took place in Bucharest. The company presented their forecast and latest insights into the memory industry, prepared in collaboration with GfK, with a focus on Romania and CEE. Largest hardware distributors in the region were also present and received awards for their contribution to the development of the memory market.
“The shift in consumer demand is clear — today’s storage solutions must combine speed, capacity, and reliability to support increasingly complex digital lifestyles and ensure our data is always safe and accessible.” – says Maciej Kamiński, Head of Samsung Memory for Poland and CEE
A growing demand for SSD drives with increased capacity can be observed, which appears to be a leading trend in the industry. According to GfK Romania, in the first quarter of 2025, both internal and external SSDs with capacities of 2 TB+ accounted for 39.9% of the market value in Romania, up from 31.6% in Q1 2024.
This is driven by the size of high-resolution files, the rising popularity of remote work, increased user mobility, gaming, and the rise of AI tools. Based on these factors and current market changes Samsung expects further growth of high-capacity drives.
The NVMe drive segment is growing as the market increased by 20% in value in Q1 2025. Samsung achieved a market share of 40% in 2024 and continues to respond to customer needs in NVME segment, which results in becoming the leader both in the 2TB (38.5%) and 4TB+ (39.9%) in Q1 2025 value-wise , underlining its dominance in high-capacity, high-performance storage.
In addition to the growing demand for capacity, the PCIe 5.0 section is also expanding rapidly. Samsung predicts that in 2027 and 2028, PCIe 5.0 drives will account for over 50% of NVMe SSD TAM (GB).
In March this year, the Korean manufacturer launched a new flagship product – the 9100 PRO SSD is a groundbreaking innovation in the storage industry, offering performance that is twice as fast as its predecessor. As a PCIe Gen 5.0 drive, it represents a significant leap forward in technology, designed to meet the growing demand for high-speed components in the market.
This cutting-edge SSD is a direct response to the increasing popularity of Gen 5 market demand, that is collectively transforming the landscape of the tech industry. By delivering unparalleled speed and efficiency, the 9100 Pro not only sets a new standard for SSDs but also plays a pivotal role in driving the ongoing revolution in storage solutions. Its advanced capabilities make it an essential component for users seeking to harness the full potential of next-generation components and hardware, ensuring seamless performance and future-proofing for years to come.
The 8 TB version, which combines massive capacity with top-tier performance, will be available in Q3 2025, perfectly aligning with current market trends.
After the conference, an award gala was held for distributors who contributed to the development of the memory market in the region.
● DISTRIBUTOR OF THE YEAR – NETWORK ONE DISTRIBUTION SRL
● PREMIUM PRODUCTS SALES EXCELLENCE – PC GARAGE SRL
● PORTABLE STORAGE RETAIL EXCELLENCE – ALTEX ROMANIA SRL
● TERABYTES SALES EXCELLENCE – DANTE INTERNATIONAL SA
