Limitless Agency, one of Romania’s leading digital marketing agencies, has launched the “ChatGPT Traffic Map in Romania” report, a first for the local digital landscape. The report, which is available for free on the dedicated platform https://ai.limitless.ro, is the first to analyze the traffic generated by ChatGPT for over 100 brands across 20 industries. The findings provide an overview of how local brands are, or are not, being represented in AI responses from platforms like ChatGPT.
“We are at a turning point in the history of digital marketing. AI-based search is redefining not only how users look for information but also fundamentally changing purchasing behavior. Companies that understand this phenomenon and optimize their presence in these new interfaces will gain a major competitive advantage in a world where AI is becoming the new decision engine”, stated Daniel Slăvenie, CEO and partner at Limitless.
The report’s launch comes at a pivotal moment for the digital industry. An extensive analysis of over 500 digital marketing topics shows that visitors from AI search platforms like ChatGPT, Claude, and Perplexity convert 4.4 times more than those who arrive at websites through traditional Google organic search. This difference is not a simple performance variation; it signals a structural shift in how qualified traffic is generated online.
While the industry has been focused on traffic volume, a quiet revolution is happening in traffic quality. Users who arrive at websites through AI search are already pre-educated, pre-qualified, and ready to act. They have received contextualized recommendations, compared options, understood the value of an offer, and developed trust through the conversational nature of their interaction with the AI. Essentially, AI is compressing the entire decision-making journey and turning search into a direct conversion channel.
Limitless predicts that AI search will surpass traditional search in visitor volume by 2028. However, the economic break-even point could be reached even sooner, possibly by the end of 2027, given that each AI visitor generates more than four times the value.
Based on Similarweb data from April to June 2025, the “ChatGPT Traffic Map in Romania” report visualizes the performance of Romanian brands in ChatGPT’s responses. In the e-commerce category, for example, eMAG captures 87.2% of AI traffic, solidifying its dominant position over competitors. Other industries show more balanced distributions but also significant uncovered areas—a sign of a lack of visibility in the new conversational interfaces.
