F64, the leader in the Romanian photo and video equipment market, is advancing to the next level. With the latest technology from the VTEX platform, the company is preparing for its next major steps: cross-border sales and the launch of its marketplace.
In 2024, F64 experienced online sales growth of approximately 7% compared to 2023, while the number of orders increased by 7.9% to 121,000. These developments were consistently supported by the company’s migration over five years ago to VTEX (NYSE: VTEX), a complete and composable digital commerce platform for top B2C and B2B brands and retailers.
The product portfolio available on the platform has expanded by over 20% in recent years, catering to both photography enthusiasts and professionals in related fields. The integration of VTEX solutions has enabled efficient order and inventory management, resulting in reduced delivery times and increased predictability for customers. This integrated digital strategy has led to a web traffic increase of over 37% in the last three years, with a growing share of traffic coming from mobile devices.
Partnership with VTEX Extended for the Next 5 Years
“Migrating to the VTEX platform was a major step in our digital transformation. Over time, we’ve been able to enhance our customers’ experience by utilizing the platform’s advanced features, which have enabled us to connect more closely with them. This has helped us strengthen our position in the local market and focus more on the services we offer, all with the assurance of a platform that provides excellent business support. We’ve decided to extend our partnership with VTEX and have signed a new five-year agreement, partly because we’ve found a partner willing to invest time in consulting and help us design the best possible site architecture. We expect these new changes to yield even better results than we’ve seen so far,” stated Claudia Tudor, Deputy General Manager, F64.
F64 has also successfully increased its conversion rate and optimized online platform interactions. Customers now spend more time on the site, benefiting from a fluid experience tailored to their needs, which has led to a significant boost in engagement.
“We are delighted to have provided F64 with the ideal framework and necessary support to grow its business and solidify its leadership in the industry. With VTEX, F64 benefits from an advanced digital commerce solution that has enabled it to adapt quickly to market changes and customer needs. The integration of performance optimization technologies has improved user experience, increased conversion rates, and streamlined logistics. Furthermore, the flexibility and adaptability of the VTEX platform have supported the expansion of our collaboration, strengthening our long-term partnership,” added Cătălin Vlădescu, Vice President of Growth CEE & Germany, VTEX.
F64 and VTEX continue to explore new ways to enhance digital experiences and integrate innovative solutions that will support the company’s performance in a constantly changing market. By extending its partnership with VTEX, F64 aims to achieve a turnover of €45 million within the next three years.
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For more information about VTEX, please visit: www.vtex.com.
