Roborock, a global leader in intelligent robotic vacuum cleaners, is setting the benchmark in smart home cleaning through constant innovation, significant technological investment, and an expanding global footprint. With over 15 million users across 170 countries and more than 5 million downloads on Google Play alone, Roborock has established itself as a trusted choice for households worldwide.
According to the IDC reports, the company is the global leader in the smart robot vacuum cleaner market in 2024 and also in Q1 in 2025. At the same time, in Q1 2025, Roborock had 19.3% market share. This represents a 50.7% increase compared to Q1 2024. Backed by over $280 million in R&D and a team where more than half of the employees are engineers, Roborock continues to push the boundaries of smart cleaning, introducing advanced products and innovations at industry-leading events such as IFA Berlin and CES Las Vegas.
Roborock – best-selling robot vacuum brand in Romania
Roborock remains Romania’s No.1 robot vacuum brand in both sales value in the years of 2023, 2024, and H1 2025, according to GFK data. In 2024, it achieved a 16% share by unit volume and 22.3% by sales value globally, with unit shipments up 20.7% year-over-year, according to IDC’s 2024 Q4 Worldwide Smart Home Device Tracker. The company also holds top positions in the USA, China, Scandinavia, Germany, South Korea, Switzerland, Romania, the Czech Republic, the Nordic Countries, and Turkey. In Romania, Roborock was awarded in 2024 “Best Robot Vacuum Cleaner Brand”, highlighting both consumer trust and expert evaluation.
50 models across multiple categories
Over the past 11 years, Roborock has launched more than 50 models across multiple categories, including robot vacuums and mops, cordless stick vacuums, and wet-dry floor vertical vacuums and wash dryers. Each product combines innovation, reliability, and user-centered design to meet specific cleaning needs.
The most recent launches—the Roborock Saros, Qrevo Curv, and F25 series—demonstrate Roborock’s commitment to intelligent cleaning solutions. The Roborock Saros series, led by the flagship Saros Z70, delivers powerful suction combined with StarSight™ 2.0 navigation and next-gen dual-light 3D Time-of-Flight (ToF) sensors and RGB cameras empowered by AI for precise mapping and real-time obstacle avoidance. The latest technology launched is OmniGrip™, a foldable five-axis robotic arm capable of lifting and moving small objects weighing up to 300g, allowing the Roborock Saros Z70 to clear its cleaning path independently and reach difficult areas. With the new AdaptiLift mobile chassis, which can automatically adjust its height by up to 10 mm, the vacuum can cross thresholds up to 4 cm high and navigate smoothly across mixed surfaces – from tiles and hardwood floors to high-pile carpets or uneven terrain.
One of the first vacuums with a round multifunctional dock, the Roborock Qrevo Curv features the Dual Anti-Tangle system – an innovative combination of the DuoDivide™ main brush and the FlexiArm™ Arc side brush, designed to prevent hair tangles and reduce cleaning time, a feature especially valued by pet owners.
The wet-dry vertical vacuum Roborock F25 series is equipped with full 180° FlatReach Deep Cleaning technology, which allows the device to lie flat and reach under low furniture like sofas and beds—areas typically inaccessible to vertical vacuums or traditional mops. The F25 rollers are designed to leave no streaks on shiny floors and are equipped with dual scrapers that efficiently remove hair and trapped debris without redepositing it.
Roborock invested over $280 million in R&D
Roborock invested over $280 million in research and development to create technologies that address real-life cleaning needs. Its factory, operational since April 2023, produces up to 700,000 units per month, ensuring high-quality standards through advanced automation and smart management. Features such as the Dual Anti-Tangle system, VibraRise® floor washing, reactive AI obstacle recognition, and intuitive map visualization in the mobile app are developed to make cleaning faster, smarter, and more effortless.
Building an intelligent ecosystem for the future
The innovations featured in the Saros, Qrevo Curv, and F25 series demonstrate Roborock’s vision of a continuously evolving smart cleaning ecosystem. By enhancing performance, extending autonomy, and enabling smarter interaction with home environments, Roborock products aim to make cleaning a natural and effortless part of modern living.
Looking ahead, Roborock is advancing toward AI-driven, next-generation devices. The roadmap includes multimodal perception—integrating 3D point clouds, RGB/IR cameras, Time‑of‑Flight sensors—and deep learning algorithms that enable robots to learn, adapt, and improve over time. Upcoming capabilities will include smarter multitasking, coordinated integration with home ecosystems, over-the-air software upgrades, and anticipatory, context-aware cleaning. In an increasingly dynamic world, where free time is valuable, Roborock envisions a future where home cleanliness is managed intelligently, transforming cleaning from a household chore into a seamless, automated, and efficient part of everyday life.
