VTEX (NYSE: VTEX), the complete commerce platform for enterprises expanding internationally, has highlighted the key trends shaping the future of global digital commerce, together with WMG (Wireless Media Group). The two companies presented their joint study, “Global Commerce Trends: The Battle for Consumer Ownership and Profitability”, at the Xperience25 conference held in Belgrade.
The findings show that ecommerce is undergoing a major transformation, driven by the accelerated adoption of Direct-to-Consumer (D2C) models, the rise of proprietary marketplaces, and the rapid integration of new sales channels. All of these are becoming essential for growth and customer retention in today’s highly competitive global market.
For online retailers, it is increasingly critical to invest in flexible technologies that provide scalability and operational efficiency in order to manage rising costs and margin pressures.
“The supply chain has fundamentally changed. Manufacturers and distributors are moving more and more toward D2C, which allows them to achieve higher margins and maintain direct control over customer relationships. In this context, technology must act as a facilitator—enabling fast integration of new sales channels, building proprietary marketplaces, and automating processes to optimize costs. In a fiercely competitive market, where pressure comes both from global players and rising advertising costs, the real differentiators are customer retention and long-term value optimization. VTEX supports companies through this transition by offering a platform that allows them to scale with agility, diversify their offerings, and strengthen consumer relationships,” stated Kiril Dinov, Growth Leader for Eastern Europe and Poland at VTEX.
Regional markets also have a strong opportunity to adopt these global trends quickly and turn them into tangible results, as emphasized by Aleksandar Petković, Head of Commercial Growth at WMG: “Our market has the potential to rapidly embrace these global trends and translate them into concrete outcomes. Partnering with VTEX allows us to bring international expertise to support local companies in optimizing their supply chains, enhancing their sales channels, and building stronger relationships with customers”.
Through the partnership between VTEX and WMG, large enterprises undergoing digital transformation can access integrated enterprise solutions that combine global expertise with local adaptation—helping them build sustainable, profitable, and customer-centric business models.
