Events — November 17, 2025 at 6:49 pm

Rafa Nadal Shares His Resilience Framework with Business Leaders at VTEX Connect Europe

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Rafael Nadal_VTEX Connect 2025VTEX Connect Europe, a landmark event for the digital commerce industry that happened this year in Lisbon, saw an impressive turnout of more than 1800 decision-makers attending from across 40+ countries.

The conference, which took place concurrently with the city’s popular WebSummit, was headlined by legendary tennis champion and entrepreneur Rafael Nadal.

He captivated the audience by sharing his profound perspective, telling business leaders,“To have big success, the word ‘comfortable’ is not the right one. If you want success, you must go through tough moments, doubts, and hear things you don’t want to hear.” His insights offered business leaders a powerful framework for navigating challenges and achieving sustained growth in an increasingly competitive global market.

The success of VTEX Connect Europe was strongly supported by its partner ecosystem, with AWS serving as the event’s main sponsor. This collaboration underscored the deep integration and shared commitment to driving innovation in the commerce space, further cementing VTEX’s commitment to strategic markets like Germany, France, and the United States.

“Our partnership with VTEX at this event highlights our commitment to accelerating the digital transformation of enterprise e-commerce tech stacks across the world,” stated Luis Monteiro, Principal for Travel and Hospitality in EMEA at AWS.

Rafael Nadal & Santiago Naranjo_VTEX Connect 2025Highlighting the strategic impact of the event, Santiago Naranjo, VTEX’s Chief Revenue Officer, stated: “VTEX Connect Europe is a truly transformative moment for VTEX in Europe. It is a clear statement of our commitment and further solidifies our presence as the leading enterprise commerce platform across the region.”

Beyond the inspirational content, VTEX Connect Europe marked a defining moment in VTEX’s momentum across the region and its continued investment in innovation. With AI, composability, and operational efficiency shaping discussions across every stage, VTEX reaffirmed its position as the enterprise technology partner capable of delivering measurable, end-to-end business impact.