Hama Romania, the exclusive distributor of Beyerdynamic products from the Enjoyment and Gaming ranges in Romania, is launching two new wireless models on the local market, expanding the brand’s portfolio in everyday headphones and gaming headsets. AVENTHO Y is designed for those who listen to music, work or enjoy content on their smartphones, while MMX 100 Wireless adds a more affordable wireless option to the brand’s gaming portfolio.
“Users are increasingly looking for wireless products that combine freedom of movement with a high-quality audio experience. As Beyerdynamic’s exclusive distributor in Romania, we continue to bring the brand’s latest launches to the local market and give Romanian consumers access to a diverse portfolio of premium audio products,” says Adelina Panait, Marketing Manager at Hama Romania.
AVENTHO Y: wireless headphones for music and entertainment
AVENTHO Y is a new pair of over-ear wireless headphones, presented this year at IFA Berlin, one of the world’s leading trade shows for consumer electronics and technology. Equipped with 45 mm dynamic drivers and Active Noise Cancellation (ANC), the model is designed for music, streaming, movies and other forms of entertainment, as well as for use while working.

AVENTHO Y features Bluetooth 6.0 with Multipoint, allowing users to connect to multiple devices simultaneously and switch quickly between them without interrupting playback. Battery life reaches more than 90 hours without ANC and more than 60 hours with ANC activated, while a five-minute charge provides up to six hours of use.
The model weighs 316 grams and is available in four colours: Liquid Black, Blue Fusion, Soft Jade and Peach Blush. Both the battery and ear pads can be replaced.
From the end of October, users can also purchase a separate upgrade package for AVENTHO Y, including a boom microphone and a USB-C dongle matched to the headphones. This allows the headphones to be used as a headset, including for calls and gaming.
MMX 100 Wireless: a more accessible wireless option for gaming
MMX 100 Wireless is a wireless gaming headset equipped with a detachable META VOICE microphone and multiple connectivity options, compatible with PCs, consoles, smartphones and other portable devices.

The headset features soft velour ear pads and a closed-back design that helps reduce ambient noise and keeps the focus on the game. Beyerdynamic’s gaming audio technology and detachable microphone complete the experience with clear sound and voice transmission.
MMX 100 Wireless can be connected via Bluetooth 6.0, using the included USB-C dongle or via cable. Weighing 275 grams, the headset is designed for extended use. The battery provides more than 80 hours of playtime and can be replaced when needed. Several components can also be replaced separately, while MMX 100 Wireless is available in Black and Arctic White.

The new Beyerdynamic AVENTHO Y and MMX 100 Wireless models are exclusively distributed by Hama Romania and are available from partner retailers Altex si eMag, at a price of 789,9 RON for AVENTHO Y and 529,9 RON for MMX 100 Wireless.



























