Consumers want to purchase food that aligns with their attitudes towards health, convenience and sustainability. However, escalating food prices and cost-of-living challenges are constraining their ability to fulfil these aspirations, according to PwC’s 2025 Voice of the Consumer report, which gathered insights from 21,075 consumers across 28 countries and territories, including Romania. “The last few years have been marked by […]

SAP announces that Heineken, one of the world’s largest beer producers, has implemented “Hoppy” – an internal AI-powered chatbot developed on the SAP Business Technology Platform. Supported by SAP Datasphere and Business AI capabilities, the solution provides real-time access to data, automates tasks, and significantly improves internal processes, fostering a more efficient, data-driven organizational culture. Operating in over 70 countries […]

BASF‘s strategy is based on growth through innovation. With over 2.5 million hectares covered locally with the company’s products in 2024, BASF is committed to delivering advanced crop protection technologies and sustainable solutions tailored to the specific needs of Romanian farmers, actively contributing to the development of local agriculture. “Innovation means providing farmers with the tools and knowledge necessary for […]

Artificial intelligence (AI) is disrupting multiple industries with its decision-making capabilities and ability to interact with the physical world. With an ability to support precision agriculture, automate labor-intensive tasks, verify the sustainability of supply chains, and even accelerate the gene editing of crops, the technology has the potential to supercharge efficiency throughout the agribusiness value chain, says GlobalData, a leading […]

Ahead of schedule and in partnership with some of the most iconic FMCG brands in the world, DS Smith has replaced more than one billion pieces of plastic, 16 months in advance of its 2025 target . This marks a key sustainability milestone for one of the leading international suppliers of more sustainable packaging solutions. As of May 2024, DS […]

BASF presents the latest advancements in its agricultural innovation pipeline of crop protection, seeds and traits, and digital solutions. Their focus is to provide much-needed solutions for farmers to overcome local and crop system specific pest pressures, climate challenges, changing regulatory requirements and rising consumer expectations. Executing on its strategy in agriculture announced in 2019, the company is directing its […]

Agrii Romania, one of the largest distributors of inputs in Romania, provider of Intelligence and Innovation for local agribusiness, announces the launch of the Amira chatbot, to facilitate the work of sales agents in providing information about hybrids, active substances, and specific products used by farmers. The Amira solution is developed in collaboration with DRUID, a leader in conversational technology. […]

Vodafone Romania expands its portfolio of digital solutions for business with a suite of solutions dedicated to farmers. They integrate innovative sensor-based IoT technologies that ensure the collection and management of essential data for crops, automation of operations, monitoring of various parameters, analyses and predictions that allow increased efficiency and productivity in agriculture. The solutions in Vodafone portfolio are addressed […]