SAP Powers Heineken’s Digital Transformation: AI Chatbot “Hoppy” Accelerates Data Access and Operational Efficiency

SAP announces that Heineken, one of the world’s largest beer producers, has implemented “Hoppy” – an internal AI-powered chatbot developed on the SAP Business Technology Platform. Supported by SAP Datasphere and Business AI capabilities, the solution provides real-time access to data, automates tasks, and significantly improves internal processes, fostering a more efficient, data-driven organizational culture. Operating in over 70 countries […]

Read more ›