Smartree ended the first half of 2026 with 7% growth compared to the same period of the previous year. The positive performance was reflected across all of the company’s business areas, amid increased interest from organizations in streamlining and digitizing HR processes. HR digitalization is evolving beyond the automation of administrative activities, towards an approach in which technology, data, and […]

BASF Agricultural Solutions is strengthening its presence in Romania by establishing more than 50 new global corporate and governance roles in Bucharest. The initiative supports the company’s transformation towards becoming a standalone agricultural business and achieving IPO readiness by  2027. Bucharest has been selected as a strategic location to complement hiring at the company’s headquarters in Limburgerhof, Germany. The new […]

SD Worx, the European leader in HR and payroll solutions, with operations in Romania as well, closed 2025 with strong financial results. Consolidated revenue increased by 10.7% to €1.307 billion, while adjusted EBITDA reached €271.2 million (+16.5%). For the first time, consolidated net profit exceeded the €100 million threshold, reaching €101.4 million (+6.9%). This performance supports the company’s continued investments […]

MyBenefits introduces BenAI, a new intelligent assistant based on an Artificial Intelligence (AI) model. Leveraging OpenAI’s GPT-4 model through Microsoft Azure OpenAI Service, MyBenefits becomes one of the pioneering companies in Romania to integrate this advanced AI model into HR solutions. BenAI simplifies complex matters related to the world of benefits, enhancing the support offered to employees and optimizing benefit […]

The success rate of AI-based tools in finding suitable candidates can reach 80%-100% in the hands of an experienced recruiter, according to data from True People, a technology-enabled headhunting company. At the same time, the performance of traditional job platforms and application tracking systems in finding candidates is continuously declining. “Technology has become an essential tool in the recruitment process […]