Global luxury hair tech innovator ghd („Good Hair Day”) presents its professional portfolio in Romania, positioning its iconic transformational stylers as the ultimate heritage hero line.
Engineered to respect hair health while delivering uncompromised salon-quality results, the brand’s flagship styler collection takes center stage as the defining cornerstone of ghd’s scientific approach to professional hair styling.
As the first hair straightener brand in the United Kingdom and ghd’s first best-selling category globally, the hair stylers remain the absolute hero of the ecosystem. Every tool within this category is engineered around ghd’s core science: operating at the optimal styling temperature of 185°C across all hair types, textures, and lengths to guarantee long-lasting styles with zero extreme heat damage.
“Our brand identity is intrinsically rooted in our stylers—they are our ultimate hero product, our top-selling category, and the benchmark for everything we engineer,” said Stefano Filipazzi, Managing Director ghd Italy & South-East Europe. “While we continue to expand and revolutionize how consumers dry, curl, and texturize their hair through multiple categories, our primary focus remains on providing the absolute best-in-class styler technology. We are thrilled to offer Romanian stylists and beauty enthusiasts a wide styler assortment for all hair types and styling needs, powered by different advanced technologies.”
At the forefront of the portfolio is a diverse range of stylers designed to meet every hair needs:
• ghd chronos is the groundbreaking, high-definition styler that delivers 3 times faster styling for one-stroke results that last up to 24 hours, paired with a significant boost in shine and no extreme heat damage.
• ghd chronos max, featuring 85% larger plates, specifically designed for thick, long, or texturized hair types to seamlessly deliver high-definition efficiency 3 times faster.
• ghd gold: the classic professional styler for everyday versatile styling.
• ghd platinum+ is the ultimate smart styler that predicts your hair’s needs for ultimate results.
• ghd unplugged is the first cordless portable styler for top-up styling on the go.
• ghd mini, featuring slim plates, perfect for styling short hair and fringes.
While the stylers are the hero products, ghd also offers a broader portfolio including hair dryers, curlers, duet family (2-in-1 dry and style tools) and hot brushes. For instance, the best performing hair dryer ghd speed which is it’s a leap forward in professional hair innovation. Also, an advanced volume and smoothing range featuring ghd rise, ghd glide+, and ghd glide+ max for effortless taming and root-to-tip volume completes the hot brush category. Not to mention that ghd bodyguard (heat protector) is the perfect companion product for stylers.
The full ghd ecosystem, featuring the hero transformational stylers and supporting professional categories, is now available across Romania through authorised premium salons and select beauty retailers.
