TotalSoft, a global provider of business software solutions, announces the opening of a new office in Dubai, as part of its international expansion strategy in the MENA region. The new office serves as a regional hub for developing commercial operations, coordinating the local partner network, and supporting projects across the Middle East and North Africa.
This expansion marks a new stage in TotalSoft’s transformation from a regional software provider into a global operations integration partner. Following the consolidation of its strategic growth directions in DACH, the company is expanding its presence in one of the most dynamic regions for digitalization, where organizations are looking for software platforms capable of supporting business processes, local compliance, systems integration, and rapid scaling.
Dubai therefore becomes a strategic point for TotalSoft in MENA, not merely a commercial address. The new office enables the company to be closer to customers, partners, and regional opportunities, at a time when companies across the region are accelerating investments in operational modernization, data governance, and the automation of critical business processes.
Charisma, the suite of solutions developed by TotalSoft, is used in more than 40 countries and covers essential business processes across industries such as financial services, leasing and asset finance, ERP, HCM, healthcare, retail, distribution, construction, manufacturing, and services. The platform is designed for organizations operating in complex, regulated, and multi-country environments, providing an integrated framework for connecting systems, data, partners, and operational processes.
“The opening of our Dubai office is a natural step in our international growth strategy. MENA is a region with strong appetite for digitalization. Charisma is a mature platform, tested in critical industries and capable of supporting companies that need control, integration, and scalability. We are not entering MENA simply to sell software, but to build a solid regional presence together with the right partners,” said Görkem Tursucu, CEO of TotalSoft.
TotalSoft’s strategy in the region is based on a mixed model: direct presence for coordinating strategic accounts and the development of a partner network for local sales, implementation, and support. TotalSoft is already working with an extensive number of partners in the MENA region, who will support the local adoption and delivery of Charisma solutions.
“MENA is one of the regions where we see a very strong combination of investment, operational transformation, and the need for robust software solutions capable of adapting to local realities. The Dubai office gives us the proximity we need to build faster commercial relationships, better coordinate our partners, and respond more directly to the requirements of customers in the region,” said Hisham Esaadi, Vice President of Sales, TotalSoft MENA.
The opening of the Dubai office comes at a time of sustained growth for TotalSoft, backed by a strong commitment to innovation and annual investments of more than EUR 5 million in the development of Charisma platform. MENA, alongside DACH, is part of a broader international growth strategy in which the platform, partnerships, and local expertise are key drivers of scale.
