White Image, the company that develops and operates one of the oldest and highest-performing Email Marketing and Marketing Automation platforms in Romania, continuously active since 2003, has obtained the Certified Senders Alliance (CSA) certification, one of the most demanding international standards dedicated to commercial email sending infrastructures.
The certification confirms that the White Image platform complies with the highest technical, security, and compliance standards regarding the delivery of electronic communications and places the company in a select group of internationally validated providers.
Obtained following a technical and organizational audit process conducted over several months, the certification represents a recognition of the continuous investments made by White Image in infrastructure, security, deliverability, and data protection procedures.
A certification granted to infrastructures that comply with the highest standards
Certified Senders Alliance (CSA) is a program developed by eco – Association of the Internet Industry, in collaboration with the German Dialogue Marketing Association (DDV), aiming to increase trust and quality in email communications.
eco is Europe’s largest Internet industry association, with over 1000 members. For more than two decades, CSA has pursued a clear mission: strengthening trust and quality throughout the global email ecosystem.
CSA acts as a bridge between email service providers and commercial email senders, establishing strict standards regarding domain authentication, user consent, complaint management, infrastructure security, and compliance with data protection legislation.
The certification is not a simple formality. To obtain it, email delivery infrastructures must demonstrate compliance with very strict technical and operational criteria, documented consent practices, low complaint rates, a responsible abuse management process, and compliance with data protection legislation. Furthermore, members are continuously monitored to maintain these standards, and if they are no longer maintained, the certification can be withdrawn.
Concrete benefits for White Image clients
CSA certification brings direct benefits to all companies using the White Image platform for their email communications, offering safer and more compliant communications, as well as the guarantee of an independently validated partner, according to globally recognized standards.
The practical benefit of the certification is preferential delivery treatment for emails sent through the White Image infrastructure. With participating whitelisted ISPs and email providers, sent emails no longer have to pass through all their spam filters, and the probability of legitimate messages being incorrectly flagged as spam significantly decreases.
Messages sent through the certified infrastructure benefit from a superior level of trust in the relationship with numerous email providers and security solutions participating in the CSA program, which contributes to:
● increased deliverability to the Inbox;
● reduced risk of erroneous classification as Spam;
● safer and compliant communications;
● continuous monitoring of the sending infrastructure’s reputation;
● adherence to the best international practices regarding email marketing.
Among the organizations that use the information provided through the CSA program are Yahoo, Microsoft, GMX, WEB.DE, Deutsche Telekom, Vodafone, AOL, 1&1, mail.com, Freenet, as well as numerous email security and filtering solutions, such as CISCO or Clodumark.
Validating more than 20 years of investment in technology
“For over two decades, we have been developing and refining our proprietary Email Marketing and Marketing Automation platform. Throughout these years, we have constantly invested in infrastructure, security, deliverability, and compliance, to ensure that every campaign sent through the White Image platform reaches its intended recipients safely. The Certified Senders Alliance certification validates these investments and confirms that our platform complies with the highest international standards in the industry. For us, the CSA certification is not just a recognition, but a commitment,” said Andrei Georgescu, Managing Partner, White Image.
“We’re very happy to have White Image Solution join CSA Certification. Their certification reflects a great commitment to doing email the right way – from strong authentication and good list hygiene to responsible sending practices. It’s good to see them putting these standards into action,” stated Franziska Kuper, Customer Success Manager, Certified Senders Alliance (CSA).
