Tag: email marketing

White Image: Customer relationship automation accelerates sales and can increase loyalty by 30%

White Image: Customer relationship automation accelerates sales and can increase loyalty by 30%

White Image, the first and largest email marketing company in Romania, estimates that the automation of the relationship with consumers will accelerate in the local market, leading to cost reductions and an increase in loyalty by up to 30%. The greatest impact is noted in areas such as financial banking, insurance, automobile, and e-commerce. Starting from the automation in the […]

Read more ›
White Image: Companies are increasingly focusing on building trusting relationships with customers and less on sales. Demand for email marketing increased by 15%

White Image: Companies are increasingly focusing on building trusting relationships with customers and less on sales. Demand for email marketing increased by 15%

Romanian companies are increasingly interested in developing consumer trust in brands and products or services, this being their main focus in promoting through email marketing. In this sense, the demand for email marketing services increased by 15% in the first half of the year, growth generated by the services and volumes requested by the same customer base, according to data […]

Read more ›
Transaction in the email marketing market: the Mediapost Hit Mail group buys 75% of White Image

Transaction in the email marketing market: the Mediapost Hit Mail group buys 75% of White Image

White Image, the largest company in the email marketing sector in Romania, has been taken over 75% by Mediapost Hit Mail, the largest direct marketing group in Romania and Bulgaria, controlled by La Poste – the French state postal service. A quarter of the company will be owned by the founders of White Image, Grațiela Lupu and Andrei Georgescu, who […]

Read more ›
White Image: Inflation favored the email marketing market

White Image: Inflation favored the email marketing market

The email marketing market is favored by high inflation, experiencing a stable period and strong consolidation. In this context, almost all business sectors are currently accessing email communication and promotion services to build customer loyalty and avoid sales losses, the demand being 10% higher in the January-June 2023 period than in the similar period from last year, shows an analysis […]

Read more ›
White Image, the largest email marketing company in Romania, ended 2022 with a turnover of over 1 million euros

White Image, the largest email marketing company in Romania, ended 2022 with a turnover of over 1 million euros

White Image, the first and largest email marketing company in Romania, recorded a turnover of over 1 million euros in 2022, amid increased demand for database development, strategy, and creative services. For 2023, in the context in which brands obtain increasingly poor results from social media advertising, especially Facebook, the company’s founders estimate a massive move to email and SMS […]

Read more ›
White Image: To cope with the predicted economic crisis, retailers will make more effective use of existing data, artificial intelligence and other technologies

White Image: To cope with the predicted economic crisis, retailers will make more effective use of existing data, artificial intelligence and other technologies

In 2023, retailers expect a 10% increase in sales of products or services compared to last year, as artificial intelligence and other emerging technologies will be used more intensively to attract customers and promote brands, shows an analysis made by White Image, the largest email marketing agency in Romania. At the same time, the company emphasizes that retailers are preparing […]

Read more ›
White Image analysis: It is the most effervescent Black Friday, with numerous offers on bank loans and installments for purchases in Romania and abroad

White Image analysis: It is the most effervescent Black Friday, with numerous offers on bank loans and installments for purchases in Romania and abroad

Black Friday 2022 is the biggest and most effervescent edition since the appearance of the concept in Romania, with almost the entire range of products included in the promotion and intensively promoted offers for bank loans and installments for shopping in local stores and abroad, unlike previous years, shows an analysis by White Image, the largest email marketing company in […]

Read more ›