In 2023, the ecommerce market is defined by a series of changes, including the fact that Romanians make purchase decisions more slowly, but buy more frequently and in larger quantities online, the luxury segment has spectacular sales, and online stores are changing their focus to promoting products that bring higher profits. Thus, this year, the ecommerce market will grow by […]

ChatGPT technology, which generates answers and texts with the help of artificial intelligence, could fulfill various tasks and roles, especially those involving repetitive work, in companies in Romania. Specifically, ChatGPT could be an assistant, archivist, data analyst, blog content creator, or junior copywriter, having a support role for Romanian employees. At the same time, ChatGPT relieves employees of certain tasks […]

On International Women’s Day, the gift market increased by 64% between March 1-8, 2023 compared to the same period last year, according to an analysis by Limitless Agency, one of the largest digital marketing agencies. Thus, the most expensive product ordered from the Romanian online during this period, a luxury watch created by a French fashion house, cost 49,000 lei […]

The success rate of AI-based tools in finding suitable candidates can reach 80%-100% in the hands of an experienced recruiter, according to data from True People, a technology-enabled headhunting company. At the same time, the performance of traditional job platforms and application tracking systems in finding candidates is continuously declining. “Technology has become an essential tool in the recruitment process […]

Limitless Agency, one of the largest digital marketing agencies in Romania, market leader in marketing technology and PPC and SEO services, predicts that the digital marketing services market will recover spectacularly in 2023, after last year’s inflation. The company records an almost 100% increase in demand for PPC and SEO services at the beginning of 2023 compared to the first […]

DSV Road, the third largest freight transport company in Romania and Europe, estimates that the freight transportation market in Romania will continue to grow in 2023, but not at the level of last year, Romania is becoming a key point on the map of international transport, and transportation services that help companies reduce their expenses will be the most sought […]

Online stores lose the chance to increase their income by up to 30% monthly, and in over 70% of cases online advertising budgets are incorrectly allocated, in the absence of a precise analysis of products performance, shows an analysis carried out by TRUDA, the first Romanian machine learning business capable of analysing online performance in real time to promote the […]

2022 was an atypical year for the ecommerce market, with increases of 10%-15%, lower than in other years, Romanian consumers making fewer impulse purchases. Instead, competition has increased, and the number of advertisers is increasing, according to an analysis by Limitless Agency, one of the largest digital marketing agencies.    According to Limitless Agency representatives, among the reasons for the […]

About 75 percent of business leaders consider that companies’ technology decisions will have the same importance on the “responsible use of technology” as on financial and business implications, according to “The State of Responsible Technology” report. The analysis was carried out by  Thoughtworks (NASDAQ: TWKS), a global technology consultancy that integrates strategy, design, and engineering to drive digital innovation, and […]

Thoughtworks (NASDAQ: TWKS), a global technology consultancy that integrates strategy, design, and engineering to drive digital innovation, released Looking Glass, a guide to the critical technology-driven shifts set to shape business in 2023 and beyond. “The new Looking Glass guide points out trends in the IT&C industry and gives us a much clearer picture of the impact that technology has […]

After the pandemic, in which there was an unprecedented boom in online sales in Romania, in 2022, the ecommerce market registered a slower growth rate, being dominated by trends of “resettlement” in sales and “temperance” on the part of Romanian consumers, shows an analysis with the main conclusions of some of the most important providers of solutions for digital commerce. […]

During November 11-13, in which the most intense Black Friday 2022 campaigns took place, online stores registered almost 21 million euros in revenues, slightly increasing by 1.5% compared to the similar period of last year, according to data from Limitless Agency, one of the largest online marketing agencies in Romania. At the same time, the biggest order on Black Friday […]