Although the effects of the medical emergency of the beginning of the decade are still making themselves known, data protection experts at Veeam Software draw attention to a new danger that is taking shape against the backdrop of revolutionary developments in science and technology. A global security emergency, or a type of “digital pandemic”, could be unleashed in the near […]

Termene.ro, the business intelligence platform from Romania, which integrates data analyzed with the help of artificial intelligence about companies, has carried out a complex analysis of the evolution of the business environment in 2022.    The analyzed data showed that last year, Romanian companies enjoyed unprecedented revenues and profits. At the same time, in 2022 there was an increase in […]

Tax changes proposed by officials for micro-enterprises will affect small businesses in particular, and the lack of predictability of the Tax Code could push investors to other markets, warn representatives of NextUp Solutions, one of the largest companies of software solutions for business, which implements tax changes, with over 5,500 companies in the client portfolio. “Tax changes are once again […]

The IT industry in Romania is dynamic and constantly growing, and benefits from rich talent pools and a cost-competitive labor market, according to data analyzed by Thoughtworks (NASDAQ: TWKS), a global technology consultancy that integrates strategy, design, and engineering. „The IT industry in Romania has demonstrated its resilience in an economic context marked by challenges and manages to continue its […]

Romanians shopped online for almost 7 billion euros in 2022, of which more than half was allocated to clothing and electronics, according to eBook eCommerce Growth Strategies data, the largest data and growth strategy report for online stores in Romania, made by Limitless Agency, one of the digital marketing agencies on the market. Thus, the average revenue per user generated […]

Online experiences are increasingly capturing consumers’ attention, especially younger generations, according to the Deloitte Digital Media Trends 2023 report. Half of Generation Z and Millennials believe that online experiences are meaningful substitutes for in-person experiences and say they spend more time interacting with others on social media than in the physical world. At the same time, only 20% of Generation […]

SMEs are increasingly interested in digitalization and in accessing digital solutions, such as accounting, payroll, or ERP software, through European funds, but Romanian companies cannot equip themselves with digitalization solutions, being affected by the delay in grants to the state, according to NextUp Solutions, one of the largest business software solutions companies in Romania. The official calendar for the awarding […]

According to International Data Corporation’s (IDC) Worldwide Augmented and Virtual Reality Spending Guide, European augmented reality and virtual reality (AR/VR) spending will reach $1.1 billion and $3.4 billion, respectively, in 2023. By 2027, AR/VR spending will reach $10.5 billion, growing at a 24.9% CAGR for 2022–2027. Though AR/VR spending has been revised down since the previous forecast due to high […]

New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for USD2 trillion in brand value. Yet almost USD1 trillion of business value remains untapped by B2B brands, who lag behind B2C brands in terms of brand contribution to business value. The USD2 trillion in brand value of the top 100 B2B brands accounts for 12% […]

European spending on digital transformation (DX) is forecast to exceed $550 billion in 2023, a year-on-year increase of 15.9% from 2022. According to International Data Corporation’s (IDC) latest Worldwide Digital Transformation Spending Guide, DX spending in Europe will continue to grow in double digits till 2026, with a CAGR of 16.6% for 2021–2026. DX spending will be driven by investments […]

The Romanian e-commerce market registered an upward trend in the first quarter of 2023, with the total value of orders being over 180 million euros, despite high inflation, according to an analysis by Limitless Agency, one of the largest digital marketing agencies in Romania. In Q1, the largest order placed online was a TV worth more than 148,000 euros. According […]

Against the background of high inflation, the first months of 2023 were dominated by a downward trend in market-wide sales, by an average of 10%, with increases only recorded by retailers selling cheap products, according to an analysis by White Image, the first and largest email marketing services company from Romania. “These trends are the result of increasingly strong signals […]