Against the background of high inflation, the first months of 2023 were dominated by a downward trend in market-wide sales, by an average of 10%, with increases only recorded by retailers selling cheap products, according to an analysis by White Image, the first and largest email marketing services company from Romania. “These trends are the result of increasingly strong signals […]

The PwC Global Crisis and Resilience Survey 2023 shows that the vast majority of companies (91%) have experienced at least one event, other than a pandemic, that has disrupted their business in the last two years. The percentage is up from that reported in a similar survey conducted by PwC in 2019, when 69% of companies had experienced a disruptive […]

Only 20% of online retailers expect higher sales for Easter 2023 compared to the same period in 2022, an average of 17% year-on-year, due to higher inflation and a lack of analysis of product performance in sales campaigns, according to an analysis made by TRUDA, a unique platform for identifying profitable products from online stores. “Romanian e-commerce is going through […]

Since the start of world backup day in 2011, technology and the data that powers it has continued to evolve. This is particularly true with enterprise organisations, which are more focused than ever on protecting and securing their data across increasingly complex  IT environments. As we recognize World Backup Day 2023, what do enterprises need to focus on? by Edwin […]

Companies in Romania are investing 25% more than last year and 37% more compared to 2020 in customer loyalty, having budgets between 2,000 euros and 30,000 euros on average, to prevent a decrease in sales, in the context in which more and more Romanians are becoming prudent due to increased inflation, according to White Image data, the first and largest […]

In 2023, the ecommerce market is defined by a series of changes, including the fact that Romanians make purchase decisions more slowly, but buy more frequently and in larger quantities online, the luxury segment has spectacular sales, and online stores are changing their focus to promoting products that bring higher profits. Thus, this year, the ecommerce market will grow by […]

A new study from Juniper Research, foremost experts in the sustainable technology market today, found that hardware, connectivity and service revenue from smart meter deployments, and in use, will exceed $60 billion in 2027; up from $41 billion in 2023. This 44% growth reflects how smart meters are becoming critical to increasing the efficiency of energy grids via analytics; central […]

ChatGPT technology, which generates answers and texts with the help of artificial intelligence, could fulfill various tasks and roles, especially those involving repetitive work, in companies in Romania. Specifically, ChatGPT could be an assistant, archivist, data analyst, blog content creator, or junior copywriter, having a support role for Romanian employees. At the same time, ChatGPT relieves employees of certain tasks […]

On International Women’s Day, the gift market increased by 64% between March 1-8, 2023 compared to the same period last year, according to an analysis by Limitless Agency, one of the largest digital marketing agencies. Thus, the most expensive product ordered from the Romanian online during this period, a luxury watch created by a French fashion house, cost 49,000 lei […]

Romanians make more than 32 million visits to the mall every month, according to the latest data collected by Brand Management, the leader of the Romanian indoor communication market and the first profile company with national coverage. Of these, almost 30% are in Bucharest. “Going to the mall is a social behavior in our country. After the pandemic, people returned […]

The success rate of AI-based tools in finding suitable candidates can reach 80%-100% in the hands of an experienced recruiter, according to data from True People, a technology-enabled headhunting company. At the same time, the performance of traditional job platforms and application tracking systems in finding candidates is continuously declining. “Technology has become an essential tool in the recruitment process […]

Limitless Agency, one of the largest digital marketing agencies in Romania, market leader in marketing technology and PPC and SEO services, predicts that the digital marketing services market will recover spectacularly in 2023, after last year’s inflation. The company records an almost 100% increase in demand for PPC and SEO services at the beginning of 2023 compared to the first […]