Confident Communications, a specialised marketing communications agency, is the new partner for the Romanian Smart City Association (ARSC), the primary independent authority in the Romanian Smart City industry. ARSC has taken on the mission of promoting the development of smart cities in the country by collaborating with public authorities and industry partners to implement innovative solutions that enhance the quality […]

In 2023, retailers expect a 10% increase in sales of products or services compared to last year, as artificial intelligence and other emerging technologies will be used more intensively to attract customers and promote brands, shows an analysis made by White Image, the largest email marketing agency in Romania. At the same time, the company emphasizes that retailers are preparing […]

In December, one of the most effervescent shopping periods of the year, retailers will see a decrease of between 5% and 20% in the number of products sold compared to the same month last year, but they will have higher revenues by about 5% in the context of high inflation, shows an analysis carried out by White Image, the largest […]

More important than all the tools and platforms that exist are the ways in which companies can use social media (social media) to increase the effectiveness of marketing programs, to generate new and relevant marketing opportunities, to serve and understand customers better and to become more valuable partners. by Gabriela Streza, Business Development Director, Valoria In order to do this, […]