Category: FOCUS

Limitless Agency: On Black Friday 2023, Romanians bought less than last year. Among the most expensive purchases, a pair of sports shoes worth 3,000 euros

Limitless Agency: On Black Friday 2023, Romanians bought less than last year. Among the most expensive purchases, a pair of sports shoes worth 3,000 euros

The Black Friday 2023 edition saw a slight 12% increase in online sales compared to last year to more than €25 million, while the number of online users increased by 13% and the number of transactions increased by 4% overall, shows a report of data from over 400 stores for the period 10-12 November, made by Limitless Agency, one of […]

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Thoughtworks Survey: 90% of consumers want GenAI regulation

Thoughtworks Survey: 90% of consumers want GenAI regulation

Thoughtworks (NASDAQ: TWKS), a global technology consultancy that integrates strategy, design and engineering, today released findings from a new global study that reveals there is consumer appetite for businesses using generative AI (GenAI) in the innovation of products and services, yet only where businesses are transparent and proactively communicate how they are using it. The research examines what consumers expect […]

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Marketing Deck study: Romanian entrepreneurs lose because they do not promote their business on social networks

Marketing Deck study: Romanian entrepreneurs lose because they do not promote their business on social networks

Over 60% of Romanian entrepreneurs estimate losses between 1,000 euros and 10,000 euros monthly in the absence of effective business promotion on Facebook and other social networks, according to a study conducted by the digital marketing agency Marketing Deck. Although 77% of participants believe it is very important to constantly create content on social media, less than a third do […]

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Global Payments Revenue Pool to Reach $2.2 Trillion by 2027, with Growth Likely to Slow

Global Payments Revenue Pool to Reach $2.2 Trillion by 2027, with Growth Likely to Slow

Despite a global pandemic, supply chain shocks, and rising geopolitical tensions, the payments industry revenue pool grew by 8.3% between 2017 and 2022 to reach $1.6 trillion. However, slower growth is on the horizon, according to new research by Boston Consulting Group (BCG). The report, titled Global Payments Report 2023 is being released today. BCG’s 21st annual analysis of the […]

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Franchwise: More and more Romanians want to become entrepreneurs. Interest in franchising courses has increased by 50% in the last year

Franchwise: More and more Romanians want to become entrepreneurs. Interest in franchising courses has increased by 50% in the last year

Romanians are increasingly attracted to the idea of opening their own business, especially in the franchise system, to have financial security. Thus, interest in franchising courses, which would prepare them to open a business in this system, increased by 50% in 2023 compared to last year, with men being the most eager to learn how to open their own business, […]

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Veeam Experts Warn: Prepare for a “Digital Pandemic”

Veeam Experts Warn: Prepare for a “Digital Pandemic”

Although the effects of the medical emergency of the beginning of the decade are still making themselves known, data protection experts at Veeam Software draw attention to a new danger that is taking shape against the backdrop of revolutionary developments in science and technology. A global security emergency, or a type of “digital pandemic”, could be unleashed in the near […]

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Termene.ro: 2022, the most profitable year for Romanian companies

Termene.ro: 2022, the most profitable year for Romanian companies

Termene.ro, the business intelligence platform from Romania, which integrates data analyzed with the help of artificial intelligence about companies, has carried out a complex analysis of the evolution of the business environment in 2022.    The analyzed data showed that last year, Romanian companies enjoyed unprecedented revenues and profits. At the same time, in 2022 there was an increase in […]

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NextUp Solutions: PFAs in Romania could become history by March 2024. The lack of predictability will strongly affect entrepreneurs

NextUp Solutions: PFAs in Romania could become history by March 2024. The lack of predictability will strongly affect entrepreneurs

Tax changes proposed by officials for micro-enterprises will affect small businesses in particular, and the lack of predictability of the Tax Code could push investors to other markets, warn representatives of NextUp Solutions, one of the largest companies of software solutions for business, which implements tax changes, with over 5,500 companies in the client portfolio. “Tax changes are once again […]

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Thoughtworks: The Romanian workforce, among the most competitive and well-prepared in the region

Thoughtworks: The Romanian workforce, among the most competitive and well-prepared in the region

The IT industry in Romania is dynamic and constantly growing, and benefits from rich talent pools and a cost-competitive labor market, according to data analyzed by Thoughtworks (NASDAQ: TWKS), a global technology consultancy that integrates strategy, design, and engineering. „The IT industry in Romania has demonstrated its resilience in an economic context marked by challenges and manages to continue its […]

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Limitless Agency: Romanians spent 2.6 billion euros online on clothes and shoes, and 72% of them wait to save before buying

Limitless Agency: Romanians spent 2.6 billion euros online on clothes and shoes, and 72% of them wait to save before buying

Romanians shopped online for almost 7 billion euros in 2022, of which more than half was allocated to clothing and electronics, according to eBook eCommerce Growth Strategies data, the largest data and growth strategy report for online stores in Romania, made by Limitless Agency, one of the digital marketing agencies on the market. Thus, the average revenue per user generated […]

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Younger generations believe that online experiences are meaningful substitutes for in-person experiences

Younger generations believe that online experiences are meaningful substitutes for in-person experiences

Online experiences are increasingly capturing consumers’ attention, especially younger generations, according to the Deloitte Digital Media Trends 2023 report. Half of Generation Z and Millennials believe that online experiences are meaningful substitutes for in-person experiences and say they spend more time interacting with others on social media than in the physical world. At the same time, only 20% of Generation […]

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NextUp Solutions: Digitalization investments in Romanian companies, blocked by the delay of European funds

NextUp Solutions: Digitalization investments in Romanian companies, blocked by the delay of European funds

SMEs are increasingly interested in digitalization and in accessing digital solutions, such as accounting, payroll, or ERP software, through European funds, but Romanian companies cannot equip themselves with digitalization solutions, being affected by the delay in grants to the state, according to NextUp Solutions, one of the largest business software solutions companies in Romania. The official calendar for the awarding […]

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