Celebrating its 20th year, the REBRAND 100® Global Awards, the first and most respected global program recognizing effective brand transformations, announced its 2024 winners at the beginning of March. Among them is the agency Brandfusion with the Distinction won by the rebranding of Veruvis, a Romanian business aiming to revolutionize the field of applied neuroscience for enhancing brain performance and […]

New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for USD2 trillion in brand value. Yet almost USD1 trillion of business value remains untapped by B2B brands, who lag behind B2C brands in terms of brand contribution to business value. The USD2 trillion in brand value of the top 100 B2B brands accounts for 12% […]