ghd (Good Hair Day), the global leader in beauty-tech innovation and the UK’s number one straightener brand, officially announces its launch in Romania, introducing its “Good Hair Day” philosophy to local consumers and professionals alike.
With a heritage rooted in science, innovation, and premium design, ghd continues to redefine the standards of heat styling, delivering high-performance tools that prioritize both results and hair health.
A cult British brand with nearly 25 years of expertise, ghd has become an essential part of the daily routines of stylists and consumers worldwide. Available in over 50,000 salons globally and selling more than 3 million tools annually, the brand is recognized for its award-winning technology and commitment to maintaining the optimum styling temperature of 185°C, ensuring flawless results without compromising hair integrity.
At the core of ghd’s innovation is its advanced R&D hub in Cambridge, UK, where over 100 engineers develop cutting-edge technologies, including intelligent heat control systems and breakthrough styling tools. Among the latest innovations are the duet style and duet blow-dry. Revolutionary 2-in-1 tools designed to dry and style hair simultaneously with no heat damage, as well as the chronos™ range, powered by HD Motion-Responsive™ Technology for faster, high-definition styling results that last up to 24 hours.
Beyond technology, ghd’s presence is deeply embedded in the world of fashion and professional styling. The brand is trusted backstage at international fashion weeks and by leading hair stylists, shaping trends for global luxury houses season after season.
“The launch of ghd in Romania marks an exciting step in our international growth journey. Romanian consumers are increasingly looking for premium, high-performance beauty solutions, and ghd is uniquely positioned to meet these expectations through our blend of science, innovation, and style. We are proud to bring our ‘Good Hair Day’ promise to this dynamic market,” said Elena del Boca, Marketing Director for ghd Italy & Southeast Europe.
The Romanian portfolio will include the brand’s most iconic and innovative products, from the platinum+ smart styler and chronos™ range to the helios™ hairdryer, curve® curling tools, and professional hot brushes, each designed to deliver salon-quality results at home.
Through this launch, ghd aims to build a strong local presence, partnering with top salons, retailers, and beauty professionals, while inspiring consumers to elevate their everyday styling routines.
“ghd is a global benchmark in beauty-tech and a true cultural icon in the hair industry. Our role is to translate this legacy into a compelling and relevant story for the Romanian audience, ensuring that ‘Good Hair Day’ becomes a daily reality for consumers here,” said Mădălin Munteanu, Communication Manager, Pandorra Story Style.
ghd products are now available in selected salons, premium retail locations, and online.
